The Group X Business Model is Failing the Fitness Industry

The group business model that almost all CrossFit affiliates use is not suited to the success of these individual businesses.

I am not here to criticize CrossFit. CrossFit is successful and has been instrumental in changing the fitness industry for the better. CrossFit has created countless opportunities for coaches. CrossFit understands the free market model, because each independently owned gym is free to deliver the product as it so chooses.

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