Affiliate owners offer advice on how to handle the rush when January and February bring prospective clients with fitness goals for 2016.
New year, new younow at a discounted rate!
Its a phrase globo gyms around the world know well as they seek to draw New Years resolutioners who have pledged to get in shape.
Many CrossFit affiliates, however, take a different approach.
I learned from experience I cannot lower the price … because it attracts the wrong person, explained Juria Maree, owner of Reebok CrossFit Enduro in Singapore and a member of CrossFits Seminar Staff.
The same is true at CrossFit Meek in Mexico.
We dont do promotion, said affiliate owner Gabriel Garca Merlos. We feel like it will attract the wrong type of people.
Still, a new year brings new clients with goals of being more active. For Maree and Merlos, whats most important is ensuring new athletes are a good fit for the community.
When it comes to the New Years crowd, the bottom line is to be honest and understanding, affiliate owners said.
People really want to change, but sometimes its hard. … We have to realize that, Merlos said.
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