Failure to Innovate: Will Your CrossFit Gym Thrive Or Survive?

If you look at any business that either failed or started flailing, you find one thing in common - failure to adapt to change.

In the small town of Bryan in northern Ohio (pop. 8,000), Russell’s Clothing Store was the single destination for fine men’s clothing since 1881. For over a hundred years, if you wanted a suit, shirts, ties, shoes, or tuxedo, you went to Russell’s. In fact, Russell's served not only Bryan but all of the surrounding communities.

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