Tuesday, October 11, 2016

The Disconnected Values Model of Motivation

There is a massive gap between knowing what is healthy for us, and behaving accordingly.

It is easy to motivate or help someone who already values being healthy, moving well, and moving often. But what if they aren't? The fitness industry primarily markets to people who are already active and value the importance of a healthy lifestyle. Gym members often just migrate to the next new gym that opens around the corner, but what about the millions of Australians and Americans that ignore basic health advice? 


 


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